Billboard and Samsung Galaxy Announce Innovative Team at SXSW

In addition to a series of star concerts, Billboard and Samsung team up to bring unforgettable experiences to SXSW.

The Samsung Galaxy House, open Thursday, March 17 through Saturday, March 19 at Smash ATX, will house jaw-dropping immersive experiences with Instagram-worthy photo opportunities, refreshments, and product previews where users can try out the advanced features of the Samsung Galaxy S22 Camera. The Noteworthy Conversations space inside the Galaxy House will serve as the home base for one-of-a-kind panels, engaging visitors with new perspectives on feminism in rock, the experience of LGBTQ+ artists, and the new genre of Yoruba Tech Soul live hybrid music.

If the photo opportunities at Samsung Galaxy House weren’t enough to satisfy your photo-taking needs, there’s more – for a fun break between events, stop by the Selfie-Go-Round, where participants can take photos while traveling through a surreal landscape. Taste of Galaxy will feature four flavors of refreshing frozen drinks and a photo moment for those looking for a sweet escape from the heat.

Billboard will be reporting live throughout 2022 SXSW, so be sure to check back for more details on Austin’s exciting takeover.

Content written by Meghan Mahar
Photo courtesy of Samsung