Dubai-based esports organization Galaxy Racer has become the ‘Leading Arm’ sponsor of Canada’s men’s national cricket team in the ICC Men’s T20 World Cup Qualifier A, a- she revealed in a press release today.
As part of this one-time sponsorship, the Galaxy Racer logo will appear on Canadian cricket team jerseys and warm-up kits. The team will be seen in action wearing the new jersey at the ICC Men’s T20 World Cup World A Qualifier taking place in Oman from February 18-24. Canada will be one of eight qualifying countries looking to finish in the top two to qualify for the 2022 ICC Men’s T20 World Cup in Australia later this year.
“Our organization is delighted with the partnership with Galaxy Racer,” said Rashpal Bajwa, President of Cricket Canada. “Esports and gaming is a fast growing industry in the North American market and particularly in Canada. Our players are avid gamers and compete almost daily in their spare time on consoles and gaming platforms. This partnership is a natural fit for cricket and Cricket Canada. Cricket Canada hopes this commitment will be the seed of further collaboration between esports and live sports in cricket.
Galaxy Racer was founded in 2019 and quickly became one of the leading esports organizations in the MENA region. The organization has also expanded globally with sponsorships like this, collaborations, and creator signings in different regions. Its competitive division, called Nigma Galaxy, features rosters in 10 games: Dota 2, League of Legends, CS: GO, fortnite, VALORANTS, PUBG-Mobile, BMI, Wild Riftand Free fire.
Paul Roy, the founder and CEO of Galaxy Racer, said he was delighted to reveal this new sponsorship which will introduce a new audience to the sport. “We believe the convergence of traditional sports with the esports and gaming audience is imperative and we will help Cricket Canada accelerate cross-pollination with the younger generation,” he added.