Yesterday, an event that happened simultaneously in Fortnite’s Metaverse and in real life in Brasilia and Rio de Janeiro
Samsung made a special launch of new smartphones from the Galaxy S22 5G line in the Fortnite metaverse1 And in real life, this Tuesday, February 15. Unprecedented media strategy includes “Challenge the Borders” concept to highlight Nightography features, which capture stunning photos and videos even in low light, from Galaxy S22 5G*, S22+ 5G* and S22 Ultra 5G*.
The event took place in Fortnite at 7 p.m. this Tuesday to show off the full potential of Nightography. This happens in Creative mode in Fortnite, and players will be able to watch the product reveal itself while trying out the Galaxy S22 5G line’s night photography feature. In real life, the events unfold this Tuesday in the cities of Brasilia and Rio de Janeiro, with special communications on the gables of the buildings.
The event in the metaverse will see 14 influencers and gamers including big names like Sharshock, Patriota, Leleo and Caiox streaming the event through their Twitch channels and inviting the public to participate in the Samsung Galaxy S22 card event 5G in Fortnite Creative Mode. Interested parties will be able to enter this scenario via a code which will be published by influencers, livestreams and via Samsung on their social networks shortly before 7 p.m.
“At Samsung, we are always striving to innovate in our products and services, as well as the way we interact with our customers. We are always creating campaigns that challenge barriers within the smartphone category for a new way of deliver a product. There’s nothing more innovative than launching a smartphone on the last frontier of communication, the metaverse.’” says Mario Souza, Senior Director of Marketing and Product for the Mobile Devices Division in Brazil.
“The S line is the brand’s biggest brand and has always been synonymous with technology. The communication must be as innovative as the product,” says Pedro Utzeri, Vice President of Creation at Leo Bunett Tailor Made.
In addition to the excitement around Twitch and Fortnite, which was designed and produced by Leo Burnett Tailor Made in association with the specialized agency Druid games and in partnership with Fbiz, the project will also be broadcast on open television channels, by subscription. , Furniture City, Clocks, Gable Building, Bus Shelters, Malls and Cinema. In SP, RJ and DF.
* Enabled for 5G technology. Actual speed may vary by country, carrier and user environment. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors. Only a USB-C cable is supplied with the product. Request a free converter refund via the website www.samsungparavoce.com.br/within a maximum period of 30 (thirty) days from the issue of the invoice for the Product.
1 This is an independently created Fortnite Creative Mode experience and is not sponsored, endorsed or managed by Epic Games, Inc. Powered by Epic Games, Fortnite Creative Mode offers a wide range of tools to allow anyone to create games and experiences. In Fortnite Creative Mode, anyone can create their own online experience for free and share it with Fortnite fans around the world.
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Eduardo “Sgt Rock 1967” Rocha is the creator of Nós Nerds! Confirmed and experienced computer technician and gamer.