Samsung unveils new campaign with Alia Bhatt for the Galaxy Z series

Gurugram, India – Samsung has brought together two stunning MZ icons, actor Alia Bhatt and the recently launched Galaxy Z Flip4 and Galaxy Z Fold4 smartphones, in a new campaign that showcases your Flip Side.

Directed by renowned director Abhishek Varman, the video shows Alia experiencing the Galaxy Z Flip4 at a carnival, while learning about the versatility of the FlexCam and Nightography camera function, with her best friend. The carnival setting is an ideal background to express yourself in multiple ways with the stylish Galaxy Z Flip4.

“I’ve been using the Galaxy Z series in my daily professional and personal life for a year. I can’t wait to add the new editions to my style essentials. Galaxy Z Flip4 and Z Fold4 resonate with my personality and describe who I am. The unique FlexCam features of the Galaxy Z Flip4 allow me to shoot video and take photos from different angles. I am delighted to be associated with the brand again to introduce its new line of foldable phones,” Alia Bhat said.

Over the next few months, Alia will be seen in a 360-degree campaign that includes digital and outdoor activations, as well as hyperlocal and data-driven videos. Using artificial intelligence and machine learning, different versions of the video using Alia and her voice will be created to serve hyperlocal markets, where young smartphone users are waiting to transition to foldables.

“We are thrilled to partner with Alia Bhatt for the foldables for the second year as she truly embodies the attributes of the Galaxy Z series. Galaxy Z Flip4 is a high style quotient and resonates with Alia’s personal style statement. With the launch of the Galaxy Z Flip4, we seek to empower our millennial and Gen Z audience with enhanced productivity and self-expression. With FlexCam’s innovative capabilities, our consumers can capture video and photos from angles like never before.” said Aditya BabbarSenior Director and Head of Product Marketing, Samsung India.

Samsung has set a new benchmark in smartphone design and technology with the new foldables. Now in its fourth generation, the Galaxy Z series offers consumers innovative new ways to enjoy new experiences. Galaxy Z Flip4 and Galaxy Z Fold4 both offer iconic design, immersive technology and unique ways to binge, work and play.

The #FlexEveryAngle digital film was uploaded to Samsung social media:

The Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features including an improved camera experience, larger battery and expanded personalization.